Marketing AI Playbook
Marketing strategy and AI systems from a former Fortune 500 marketing executive, built for solopreneurs, creators, coaches, and founders. The playbook the big companies run, rebuilt to work for a team of one. So you can grow your business without hiring it out or turning into a full-time marketer. Subscribe free and get the systems that turn scattered effort into your marketing engine. Start your future now.
No more babysitting one step at a time
marketingaiplaybook You've might've been using AI like a slow intern. One instruction, wait, check, next instruction. That hand-holding is most of the time it was supposed to save you. As of this week, the tool outgrew the babysitting. 🎯 THE STRATEGIC SHIFT What happened. On June 30, 2026, Anthropic shipped Claude Sonnet 5 and made it the default on the Free and Pro plans, and available across the paid tiers. (Anthropic) It runs close to the quality of the top-tier model at a fraction of the...
The hour you lose to scheduling every week is now optional
Marketing AI Playbook June 15 The hour you lose to scheduling every week is now optional You're not short on ideas. You're short on the hour it takes to turn one idea into a week of scheduled posts, especially with everything else going on. Reformat, log in, paste, set the times, repeat. That hour is exactly what makes people post twice and disappear. Too much work, too much to remember, no way to fit it all in or you feel like saying "Am I a social media manager now?" This week, that hour...
Claude Fable 5: Why It Matters Most for Solo Operators
Marketing AI Playbook June 10 You just got the strike team you needed, but only for a limited time Screenshot of the Fable 5 signup page Anthropic shipped its most capable model this week, and for once the launch matters more for you than for the enterprise buyers it was built to impress. Fable 5 is here. Let's go. 🎯 THE STRATEGIC SHIFT What happened. On June 9, Anthropic released Claude Fable 5, the first "Mythos-class" model available to the general public. (Anthropic) Quick translation:...
Your expertise just became the algorithm
Marketing AI Playbook June 10 Your expertise just became the algorithm Here we are. First official email out on the new platform, new look, expanded content. Thanks for being here before there was anything to be here for. BTW, when I'm working on projects, I use an internal naming system for platforms and content tracks. As a part of Marketing AI Playbook, this email track is called "The Scan." You may never see that name again since it's my internal name but I used the label because I read a...
Stop creating content. Build your content system.
Marketing AI Playbook April 29 Stop creating content. Build your content system. “Ack, I need to post.” But maybe you don't have a content problem. Maybe you have a systems problem. You sit down on Monday to "write a post." You write one. Maybe you post it. Some days you write three. Ugh, today you are stuck. The good posts disappear into the feed. Engagement drops. The bad posts get deleted. Stuff is in still in your Notes because you got busy with (fill in the blank). Nothing compounds. A...
Stop sounding like 500 other people
Marketing AI Playbook April 22 Stop sounding like 500 other people Last week we pulled your business out of your resume. Took a file in a folder and made it into an action plan. This week we sharpen it. Most positioning fails the same test. Open LinkedIn. Read your headline. Ask how many other people could credibly use the exact same words. If the answer is more than 50, you have a category label. Not positioning. Five prompts this week to sharpen up. Paste into Claude. Do one a day. Prompt...
Your career already wrote the business plan.
Marketing AI Playbook April 15th 5 prompts that pull a business out of your resume You might have thought or be thinking starting a solo business means inventing something new. I know I did. Everyone out there telling you ‘Find your niche.’ It doesn't. It means extracting something you’ve already built. Something from before. You have the track record. You've spent 10, 15, 20 years solving problems that people (should) pay money to solve. The business is already inside your career. You are...
Google just gave you a free design team
Marketing AI Playbook April 8 Google just gave you a free design team. I talk about Claude a lot. Today I wanted to share about a different AI tool, because this one solves a problem Claude doesn't. Visuals. If you're running a solo business, you need graphics every single week. Carousel covers. Product mockups. Lead magnet covers. Quote cards. And if you're like most solopreneurs, you're either spending hours in Canva, paying a designer you can't afford, or just skipping visuals entirely....
Claude isn't a chatbot. It's your operating system.
Marketing AI Playbook April 2 Claude isn't a chatbot. It's your operating system. Most people use Claude the way they used Google five years ago. Type a question. Get an answer, look for another better one. Move on. That's like using a Ferrari to drive to the mailbox. Everyone I'm watching build the fastest right now all made the same shift. They stopped treating Claude as a tool they open when they have a question. They started treating it as the operating system that runs their entire...
The system is your advantage. Not the hustle.
Marketing AI Playbook Mar 25th The system is your advantage. Not the hustle. I want to tell you something I learned the hard way inside corporate that applies even more on this side. Maybe you saw it too. The best-run marketing departments I ever worked inside didn't move fast because people worked longer hours. In fact, if they were, it was a red flag. Instead, if they moved fast, it was because the system was built first. The workflows, the repeatable processes, the decision frameworks that...
Marketing strategy and AI systems from a former Fortune 500 marketing executive, built for solopreneurs, creators, coaches, and founders. The playbook the big companies run, rebuilt to work for a team of one. So you can grow your business without hiring it out or turning into a full-time marketer. Subscribe free and get the systems that turn scattered effort into your marketing engine. Start your future now.